Here is one thing to cut out of the first-party data program, and two things to focus on while measuring those dreaded lead quality metrics: 1) Don’t be obnoxious. 2) Be helpful with relevancy. 3) Pre-qualify the lead
*every page that folks are landing on with predictable intent Last SSO was a playful tidbit on figuring out where the next step
Apply this simple solution to get a little incremental boost to paid first-visit conversion rates. There can be a lot of talk and
Customer acquisition cost (CAC) is not a cost metric, it is an optimization metric. Advertisers, marketers, and product managers have influence over CAC.
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