*every page that folks are landing on with predictable intent
Last SSO was a playful tidbit on figuring out where the next step in the desired/actual customer journey(s) should be, and accommodating that next step. You can read about it here.
Whether managing an area of the site, or driving customers to it — when customers land there, it’s a landing page. Channel managers can all take this to heart, but they must also be empowered to do something about it.
First-party data is not solely about identity. Part of running a strong first-party data program is product and channel manager outreach. By ensuring that existing data is utilized to understand owned and/or targeted landing pages (or experiences!), journey flow enhancements that never see the light of day will start to get prioritized.
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