Customer data platforming. How do you do it?
Once upon a time, sister site CDP Resource split the customer data platform software category into twenty-some groups. The point was: do your
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Once upon a time, sister site CDP Resource split the customer data platform software category into twenty-some groups. The point was: do your
Regulations on the collection of customer data from digital experiences are on the rise across the globe. March 12, 2024 will mark 10
Here is one thing to cut out of the first-party data program, and two things to focus on while measuring those dreaded lead quality metrics: 1) Don’t be obnoxious. 2) Be helpful with relevancy. 3) Pre-qualify the lead
First, realize that there is a lot to consider. Stop considering customer data platform technology, whether you have it or not. You’ll get
*every page that folks are landing on with predictable intent Last SSO was a playful tidbit on figuring out where the next step
Apply this simple solution to get a little incremental boost to paid first-visit conversion rates. There can be a lot of talk and
“CDP” is best considered a practice, because software customer data platforms had no founding principles and no primary goal. Technology providers naturally lean
Customer acquisition cost (CAC) is not a cost metric, it is an optimization metric. Advertisers, marketers, and product managers have influence over CAC.
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